We all see all the social media marketing going on around us and you might be fooled into thinking that is where you should focus all your attention. Nothing could be further from the truth, however. For email marketing is an incredibly effective way to get people to stay interested in what you are doing and buy what you are trying to sell.
According to Mailmunch, it boosts reach as well as click through rates by a huge margin ,reach is about four times that of a similar group on Facebook and click through is about 50 times higher. The only problem, of course, is actually getting people to sign up to that email list. How can you effectively do that.
That pop up screen -
Yeah, it is annoying. There is no doubt about it. At the same time, the pop up screen works. Nikki McGonigal got an increase of 1375 percentage when she created a lightbox as they are officially called asking people to subscribe. That is so damned effective that if you are serious about building a list you really cannot ignore it and if the people want us to stop using them, well they should really stop using them themselves.
Of course, that said, there are some ways to make the pop up less annoying for your readers. First among these is not to launch it straight at them when they have just arrived on your page.
Instead, why not ask them after they have been there for a least a minute or if you have articles after they finish reading one. Chances are they well be far more likely to use it and be far less annoyed even if they do not.
The sticky top bar -
Another good strategy is to have a sticky top bar that follows the reader as they move down the page. This bar can ask if they had like to subscribe. Even better, you can also use it to host your social media sharing buttons. In this way, you will heighten the chances of both.
There are plenty of sticky menu bars out there, but if you are not sure which one you want to choose you can always go with a Sticky menu which has 4.8 stars out of five.
High quality content -
Honestly, if you are not offering anything on your email list which is actually interesting to your readers, you are going to struggle to get people to sign up. If on the other hand, the content you are providing is top notch then the list can grow all on its own as people tell others about what they have found and why it will be useful to them.
For that reason, treat the content of your email list with as much respect as the stuff you put up on your website. If that means getting editors involved or asking for paper help, then so be it. After all, particularly if you are sharing the content through social media, it will be out there for people to consume even if it is not in the regular format.
Reach out on social media -
Whenever you throw a newsletter out there, do not be afraid to share it on social media as well. Particularly if you do this a week later and there was a time limited offer on there or something that only the first X people who reached out got, you will activate peoples fear of missing out and that can be an incredibly powerful reason people will sign up to things.
This can work particularly well as people who follow your social media have already indicated that they are interested in what you are doing and that means there will only be a small further step necessary to get them to sign up.
Have that link at the bottom of your email -
If you have a business email account from which you send the message, then why not include a link to your email list in there It is only a tiny bit of code and can really add a lot of people to your list if you send out a lot of emails.
In fact, if you have a lot of people working for your company, ask them all to put it into their signature. You can even make it standard practice in your company. In this way, you will reach thousands of people who otherwise might not even know your company has a newsletter.
Of course, if you have a pop up or lightbox like discussed above, then just providing a link to your website can often be enough.
Last words -
And then it is just a matter of keeping at it. Keep sending out the newsletters. Keep providing them with high quality content. If you do that your list will keep growing. And that can be invaluable, as a good email list means you have got thousands of potential clients and contact only a few keystrokes away.
That is why email lists are so much more effective and that is why you have to make sure you do not neglect your own.