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Posted On Tuesday 16th May 2017 3:25 PM


As a practitioner in the healthcare industry, it is easy to see why you might neglect content marketing as an effective way to win over more patients to your practice.

Maybe it’s not something you are familiar with? Most of the time, healthcare professionals- like dentists- are too pre-occupied with the core responsibility of attending to patients, there’s no time to write a post. True story.

While these are legitimate reasons that can be resolved easily, a common misconception among some practitioners, is that content marketing strategy is for ecommerce and retail businesses alone. This is not true. As long as your practice needs a strong online presence , a robust content strategy is necessary.

Today, many dental clinics are signing up to the online space and driving patients to their clinic. The competition has transcended the offline space and is into digital channels. If your practice is not proactive enough, it could succumb to other more-dynamic practices.

This ‘dental war’ can be won in one way- enhancing your digital marketing techniques. One effective solution is via content.

Why content?

The internet is highly search-driven. How do your patients find your clinic? How can they contact you? How do people find the services you offer? The ultimate answer to these questions is internet search. And content drives search.

Google search bots analyse web pages every second for relevant content, and present them to information seekers on the internet.

If your website contains quality content with highly-optimised keywords, search engines will present it fa


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Posted On Wednesday 10th May 2017 4:21 PM


Employee motivation and productivity has always been topics of discussion in many organizations. Think about the number of hours that employees spend in traffic, at the workplace and finally at home. The big question is how to give such employees enough time to handle their personal stuff and still maintain productivity. A good number of companies allow their employees to work from home. Research shows that remote working can make employees happier and more productive. Telecommuting saves time and money which consequently lowers the operating costs. The following are practical tips on how to keep remote workers accountable and productive.


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Steven Chambers

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