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These are the ambitious plans of Harley-Davidson: Among them, 50 new models in 5 years

Posted On Monday 20th February 2017 2:51 PM

If a few months ago we told you that the most famous American company in the world for its creations on two wheels had just unveiled an entirely new engine - the Milwaukee-Eight -, today we bring you another news of his ambitious project for the future. The success achieved with this new mechanic and the renewed line of motorcycles for this year and the next will contribute to improve the accounts and motivation of the manufacturer enough to launch 50 new models by 2021.


Matt Levatich, the CEO of Harley-Davidson, said recently that it was also part of his strategic plan to open new dealers abroad and recruit new Americans into the Harley lifestyle. In fact, it is not crazy, because last year more than 65,000 people learned to ride motorcycle across the Charco thanks to the Harley-Davidson Riding Academy.


Specifically, they speak of about 200 new dealerships by 2020, and if we take into account that the profit in the last quarter of 2016 exceeded by 5 million dollars the previous year -47.2 million in 2016 compared to 42, 2 million in 2015-, it may be that the motorcycle brand is not as crazy as it seems judging by its ambitions. In addition, sales outside the United States increased by 2.3 percent in 2016 and were joined by 40 new distributors worldwide.


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